Final Project COM565

The introduction of the Internet 25 years ago changed society and cultural expectations. There are over 600 million websites, 500 million tweets are sent every day and approximately 2.4 billion people have access and go on the internet. Our expectations of how we access information and share information are different from previous generations. Technological advancements such as the internet, mobile devices, and software have created new methods and new demands from the audience. The internet and the creation of social media have changed how we work, the way we live and communicate, and how we make and maintain friendships. Individuals expect to be able to stay connected to friends and family and technology has made a major impact on how we live. We need to be able to connect when and where we want and on the platform we prefer. By being able to connect to anyone regardless of location society and cultures has expanded and we understand other culture better and can learn more about each...

Technology has had a large impact on our culture and society. We rely heavily on social media and texts to communicate, and less on in-person face-to-face, we stream content and downloading music rather than using old methods. Our expectation as consumers has driven changes in technology. We demand that new tech be developed in order to find new ways of doing things. We want our information now and expect it to be available where and when we want. Have these changes improved our lives or has it made our society more isolated? Is our expectation unrealistic? Should we rely primarily on technology to receive and send information? All these questions can be answered yes and no. We are an evolving society that relies on technology for everything we do daily. Cultures have been changed by technology, traditional cultural trends are no longer carried by the new generation, the new generation has new cultural wants and needs. Helpful Links: https://fowmedia.com/comes-first-culture-change-tech...

How Technology Influenced the Training of Communications Professional  Technology has changed the skills needed to communicate properly with the target audience. Today communication professionals need to have the ability to collect data quantitatively and qualitatively, have the knowledge of the tools used to evaluate data, and understand the different communication theories. Their skills need to be able to create a communication strategy that can achieve the goals of the organization using content online, understanding of the stakeholders and the target audience, the media platforms tools, and the channels to use to reach the audience effectively. Helpful link: https://programs.online.american.edu/msc/masters-strategic-communication/resources/skills-needed-for-communication-professionals  

Marketing has changed greatly due to the advancement in technology. Communication professionals can no longer use just traditional communication methods. They need to have the knowledge and skills to navigate both methods, currently, 76% of advanced economies and 45% of emerging economies own a smartphone, in addition to this 67% of advanced economies use social media, and even 49% of emerging use social media (B, 2020). Marketing has never been more competitive and there are now many ways to reach the target audience using technology such as smartphones and social media.  With these changes in new technology marketing communication professionals need to use these more effective methods to promote the business’s brand. Some examples of new communication tools are email, Google ads, paid advertising on Facebook and YouTube, banner ads, and app ads. Shifts in advertising and technology have made it needed for companies to optimize their messaging strategies. Helpful Links: https://...

How Technology has Changed the Work of Communicators There are so many ways that technology has changed how we now communicate. In the past communication was limited to traditional methods, these methods were time-consuming, costly, and one way. Technological advancements have changed how communication professionals interact and how consumer trends have changed to be more demanding on these professionals. New digital tools have been developed providing professionals with new devices, programs, and platforms to use to engage the audience. One major way technology has changed the tasks of a communicator is location. The workplace environment for these professionals is no longer the newsroom or offices. It can be anywhere and work can be performed at any time. The internet, mobile devices, and social media platforms have all contributed to the freedom to report and find stories without the restriction of being in one place. The ability to work remotely and communicate freely is one of the...